LA PRIMULA ROSSA was born as a shop and wholesale distribution in Como in 1991 from the idea of Gianluca Frigerio who, driven by a passion for ethnic jewels and travel, decided, together with his sister Erminia Frigerio (who later unfortunately passed away ) and his life partner Tina Ballabio, met during a trip on the "silk road", to import jewelry and crafts
directly from artisans and artists, that best represented the style and culture of thecountries of origin.
Gianluca and Tina travelled the world in search of unique and traditional crafts, from thenarrow Nepalese streets and shops to the deserts of Arizona and New Mexico in contactwith Indian natives cultures such as Navajo, Hopi, Zuni. Along with life changing experiencesthe twos brought back xceptional pieces of arts, traditional jewelry, clothing andaccessories, becoming not only importer of goods but of real life experiences whichintroduced Italian customers to new products and cultures.
Over the years, thanks to the passion and experience of the founders, la Primula Rossa has grown from a small local shop to a national and international recognized point of referencefor stores and cultural centers. The business has evolved during the years, accelerating itsgrowth by anticipating trends and by always resonate the social messages coming from themarket.
La Primula Rossa has been a well-known and important point of reference in the city of Como for many years now. In 2019, la Primula Rossa added a piercing and tattoo studio, la Primula Rossa Tattoo alongside the Show Room of Tattoo Sullen Clothing, the leading
clothing brand for tattoo lovers where la Primula Rossa plays the role of Italian Exclusive Distributor. The Studio is also a regular venue for the most famous tattoo artists of the world who come here to perform their arts.